Monday, February 18, 2013

Nike and Oakley Pull Sponsorship of Oscar Pistorius


The Corporate Sponsors of Oscar Pistorius have begun to distance themselves from the sprinter, who is accused of killing his girlfriend Reeva Steenkamp. Pistorius will return to court Tuesday morning in South Africa on murder charges. Oakley, the eyewear manufacturer, and the sporting goods Nike announced today they would no longer run ads featuring Pistorius. "In light of the recent allegations, Oakley is suspending its contract with Oscar Pistorius, effective immediately. Our hearts are with the families during this difficult time and we'll continue to follow the developments in this tragic case," Oakley spokeswoman Cheri Quigley said in a statement released this afternoon. According to the Associated Press, Nike said it has "no plans" to use Pistorius in future ad campaigns.

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