Beyoncé is the new face of H&M's upcoming collection. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," the singer said in a release. Additional campaign shots and a commercial featuring a new song from the singer, "Standing on the Sun," is expected to come out in early May.
Thursday, March 21, 2013
Beyoncé is the New Face of H&M's Summer Collection
Beyoncé is the new face of H&M's upcoming collection. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," the singer said in a release. Additional campaign shots and a commercial featuring a new song from the singer, "Standing on the Sun," is expected to come out in early May.
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Beyoncé
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